10 SEO tips to use in the daily management
of your website
On this
page we explain how you can optimize your website for Google. Ten pragmatic SEO tips for the
"day to day" content of your website which lay a solid foundation for
more visitors!
6. "Sprinkle" you search through
your entire page
Of course, the search for which you are
optimizing a page also appear in the plain text of your page. There's been a lot said and
written about the ideal "keyword density" on a page, but a precise
answer actually is not, and Google is not a hard and fast guideline about it.
We can give the following general tips:
·
Use the search relatively more in the first
100 words of your page.
·
Google places (a little) importance on
keywords that are made bold or italic.
·
The same applies to the inclusion of keywords
in bulleted lists (bullet-lists).
·
We are to be repetitive, but here goes
again: do not overdo it.
7. Text Length: your optimized page what
can best must have 'body'
A text 300 to 500 words * 1500 words or more is a good length
for a page that you want to optimize for search engines and give you enough
'body' to spread your keywords in a natural way through the text.
Admittedly, that's best lots
of text and on the Internet is the attention of the reader fleeting. Too long texts can even scare. So how
can you best deal? Here are some tips for that:
·
Provide a 'scannable' layout of your page:
divide the text below in short paragraphs 4 or 5 lines and make good use of
headings and subheadings.
·
Use graphics to bring in some variety to
page.
·
Put the most important information at the
top of the page (the part that we can all read without scrolling).
·
Consider issues that need a lot of text to
be spread over multiple pages, place the most important information in a
summary page and provide click-through options for readers who want to know the
ins and outs.
* Update:
longer = better
Google continually raises the bar higher
when it comes to "content" and "substance". With the entrance of the Panda update which
only became apparent. When it comes to terms where
not much competition is on, you may still come away with a short page. But you focus on keywords with lots of search traffic, then you
will have in depth.
For example, pages about products and
services that can be tricky, but with some creativity, there's always more to
tell than you think. Please do not be tempted to
write a lot of meaningless, repetitive text. And copy certain texts from other sites. Google qualifies as "duplicate content" and gives you no
points given for ... more penalty points.
Blog articles and "tutorial" pages
(like the page you're reading now) are an ideal form for content-rich and
interesting pages for Google.
Did you know that with this page, for
example, consistently on the first page of Google on the attractive search term
"seo tips"? That has a lot to do with the
length of the page.
Moreover,
"score" on this page, we therefore also high in many related terms. Each of those terms have not
much search traffic, but it all added up it is a lot. That kind of terms are also called "long tail" keywords
mentioned. If you are there but enough to have in your
page, you will certainly notice of your attendance.
8. Also
platelet count towards search engine optimization
Optimizing your web pages for the search engines is also a
question of details and one of those details is the way you are posting them to
the page.
Perhaps you have noticed that there is a text appears when you
move your mouse over an image on the Internet. That
sentiment is called the "image alt tag and you can add yourself to images
that you incorporate into your web pages. In the
text you can then insert relevant keywords for your page. Also,
incidentally Again: do not overdo it, because that's where Google does not.
If you want to do it all properly, you ensure that even the file
name of the picture contains your important keyword.
A nice side effect may be that images of your website are also
shown in the image results from Google. Sometimes
the image results are even prominent between regular Google results are shown. That
could provide additional visitors. If you
have an image rich website (eg a web shop with many product images) so it can
certainly pay to be worth some extra attention. If you
want to know more about it.
9. What you can do off the page: internal
and external link building
To ensure that Google and other search
engines record your pages in their results, you can subscribe to pages to
search engines (read this article for more information on this). But even better is to make sure
that from other pages hyperlinks lead to the page where you want it to be
found.
Left on your own website
It is of course the easiest to apply on your
own website links to the target page. If you include the page in the menu structure (navigation) of your
website, which is already happening naturally. Usually the link also turns on every page, because the navigation
is visible throughout your website, and that is fine.
Have you created a page specifically for the
search engines but will not return that page in the menu structure, you have
another way to link to that page. For example by scattered throughout your website to post
hyperlinks to other pages. You can also record a
footertekst bottom of your website specifically for links on our pages.
Please note that when creating links on the
following issues:
·
In the link text Use the search term that is
important to the page you linked to. So do not "Click here for more information" but for
example "More on our internet agency".
·
Just like a picture you can make a text with
a link appear as one goes about the link with the cursor. This is called the 'title tag. Provide also that of the search term.
Links to other websites
Like many other websites link to a page on
your website, Google claims that this is an important page, and that page will
rank higher. The collection of links on
other websites is also a good strategy to make the pages of your website rank
higher.
It requires time and attention to collect
external links to your website, but it definitely worthwhile. Here are some tips that can
help:
·
Register your website to relevant homepages.
·
Ask your network partners (suppliers,
resellers) if they want to link to your site.
·
Consider starting a blog within your website
interesting articles may provide links to other websites.
·
Comment on other blogs with a link to your
own website (but keep it relevant and do not 'spam' on someone else's blog).
·
Do you have good writing skills and often
within your field what to say? Inquire than once by blog or websites or industry they are
interested in an editorial contribution (of course with a mention and link to
your website).
Beware…
Google has always attached great importance
to inbound links from external websites but have been sleeping for a while
regarding the authenticity of those links. The result was that for years worked quite well to all kinds of
ways - to generate links to your website - also very doubtful. There's even occur in an entire market with various companies
offering link building services.
Meanwhile,
Google in this area 'awakened' and monitors strict or left or came about in a
natural way. If it does not, and it is very
obvious that "malice" is in the game, it could lead to a drop in the
results or even complete exclusion. So do not be tempted into buying
links from questionable websites or offers and demand always brisk as a
provider of "link building begins.
10. Turn your optimized site no dead-end
street
One tip that does not have much to do with
Google, but with what happens when people have entered your optimized page:
give them a reason to click through and / or (about) clear contact information.
·
Do you have a shop? Then make sure the address of it is clearly in the
picture.
·
Should you have requests via your website? Then place a clear link to your contact, a phone
number or an email address ... or all of them.
·
Want e-mail addresses to collect your
newsletter? Enter the login option but a
conspicuous place and reward people if possible with a "gift", for
example to download a free consultation document.
Do not be
ashamed to do anything quite striking: for subtlety with the Internet in
general, too little time, before people are too impatient.
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